How the Remarkable Purification Power of Silver Enhances Drinking Water

For centuries, mankind has harnessed the amazing purifying power of silver for its antimicrobial abilities. When applied to the human body, silver carries a considerably low amount of toxicity and therefore is extremely effective in regulating and cleaning our various bio-systems. According to the NIH, one of the most effective uses of silver for purifying purposes is in the field of water treatment.

This is why the GOPure Pod incorporates the cleaning power of silver as a cornerstone of its water-purifying technology as we set on our mission of making tap water everywhere clean and great tasting, reducing waste and turning the tide on the damage we have wrought upon our planet.

The Case for Cleaner Water, the Case for Reduced Plastic

Today, Americans are currently using over 50 billion plastic water bottles per year, and a staggering 90% of those bottles will go un-recycled and simply dumped into our oceans. The damage this causes to our ecosystem is insurmountable, and only by dedicating ourselves to a philosophy and an action-plan of renewability can we begin to reset the negative impact we have created.

Still, we know that our customers require clean water. Research has shown that there are a variety of negative health effects from consuming contaminated water. From brain function issues to pregnancy concerns, to even cancer- the contaminated water we are digesting can be causing a whole host of negative effects. According to the WHO– globally over 2 billion people are using water from contaminated sources and by 2025 it is estimated that half of the world population will be living in water-stressed areas.

For many, bottled water seems to be the easy solution to this problem- but we know that is far from the truth. Not only is bottled water expensive, but there are also many documented health risks now associated with bottled water. Many plastic water bottles contain sizable amounts of Bisphenol A (BPA), which has been linked to issues such as diabetes, cancer, and high blood pressure. Environmental harms aside, plastic water bottles are on a practical level quite harmful to our health and therefore should be avoided at all costs.

This leaves us with only one option. To purify our tap water sources. And the good news is, thanks to the amazing purifying power of silver and the portability of the GOpure Pod, it’s never been easier.

The Purifying Power of Silver

Despite a solid foundation of research, scientists still marvel as to how silver works so effectively as an antimicrobial entity and a water purifier. Traditionally, the purifying effects are measured through a process called bioassays.

Bioassays is an analytical method utilized by scientists and researchers to determine the concentration and potency of a substance by measuring its effects on living tissue and cells. While this methodology can be extremely effective, it often only produces a snapshot of a moment in time rather than a full-spectrum picture according to Yong Wang, a professor of physics and author of the study Applied and Environmental Microbiology.

Instead, Yang has discovered a new method that allows us to look at the effects of silver on water from a more zoomed out perspective; an advanced imaging technique called single-cell particle tracking photoactivated localizing microscopy. This new imaging technique allowed Yang and his team to watch and track particular proteins found in E. coli bacteria over a longer period of time.

What they discovered during these tests was staggering. They found that over time, the silver ionization actually worked to increase the speed of the protein dynamics. This was a surprise to the team, as they assumed the microbial effects resulted from a slowing down of the protein synthesis. In fact, what they discovered is that by speeding up the proteins, the silver ions were causing strains of DNA to separate and eventually fall off, leading to the microbial effect.

Benefits of Silver

The GOpure Pod is optimized with trace levels of elemental silver, which prevents bacteria and biofilm from building on the surface of the ceramic core, thereby prolonging its useful life and maintaining its continuous purification capabilities. Silver also promotes the ionic exchange or “magnetic effect” to attract and adsorb the many contaminants found in tap water into millions of binding sites found in the Pod’s highly porous core and eliminated.

When submerged in water, the silver ions deactivate all microbes the Pod comes into contact with, including viruses and bacterias. Virus or bacterias can enter your drinking water from a variety of pedestrian measures, including dirty faucets, an airborne droplet, touch, or backwash. Unlike charcoal filters, GOpure Pod’s technology stops bacteria and viruses from entering your water by dismantling them immediately upon contact.

Water is Life

Ample daily hydration is critical to our health. In fact, this is a rampant issue now as studies show that over 75 percent of Americans are dehydrated. As 60% of our total body weight is water and all our organs depend upon proper hydration to function, drinking plenty of water is one of the most vital ways to optimize good health.
But doing so safely, effectively and sustainably is now more important than ever. Plastic pollution is wreaking havoc on the entirety of our ecosystem and the numerous contaminants present in both tap and bottled water are simply too dangerous for consistent consumption.

The GOpure Pod offers a potent and natural way to ensure that the water we drink is purified and great tasting so you drink more! We strive to help make a difference in changing people’s long-standing hydration habits, which is critical if we want to take a major step forward in healing our planet and living healthy lives.

Clean water on the go has never been easier thanks to the precious gifts “natures filter” has bestowed upon us with the remarkable purification power of silver and diatomaceous earth, now formulated together to create the revolutionary technology inside the GOpure Pod.

Learn more about GOpure’s PuriBloc technology.

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